The electric Hummer is almost outselling the F-150 Lightning

Key Points

• Research suggests the electric Hummer (GMC Hummer EV) is not close to outselling the Ford F-150 Lightning based on 2024 sales data.
• It seems likely that the F-150 Lightning significantly outperformed the Hummer EV, with a sales gap of over 19,000 units.
• The evidence leans toward the Hummer EV having strong growth, but from a smaller base, not enough to nearly match the Lightning.

2024 Sales Figures
In 2024, the Ford F-150 Lightning sold 33,510 units, while the GMC Hummer EV (including both pickup and SUV variants) sold 13,994 units. This indicates the Lightning outsold the Hummer EV by more than twice the number of units.

Quarterly Comparison
Quarterly sales also show the Lightning leading. For example, in Q3 2024, the Lightning sold 7,162 units, compared to the Hummer EV’s 4,305 units. In Q2 2024, the Lightning sold 7,902 units, while the Hummer EV Pickup alone sold 2,929 units, with total Hummer EV sales (including SUV) still lower.

Sales Growth
While the Hummer EV saw a 331% sales increase from 2023 (from 2,093 to 13,994 units), the Lightning grew by 39%. The Hummer EV’s growth is notable but started from a much smaller base, not closing the sales gap.

Detailed Analysis of Electric Hummer and F-150 Lightning Sales as of July 1, 2025

This report provides a comprehensive analysis of the sales performance of the GMC Hummer EV (referred to as the “electric Hummer”) and the Ford F-150 Lightning, focusing on the claim that the electric Hummer is almost outselling the F-150 Lightning. The analysis is based on sales data from 2024, ensuring a thorough understanding of the market dynamics as of 11:52 AM PDT on July 1, 2025.

Background and Context

The electric vehicle (EV) market, particularly for pickup trucks, has seen significant growth in recent years, with models like the GMC Hummer EV and Ford F-150 Lightning leading the segment. The Hummer EV, available in both pickup and SUV variants, was introduced to capitalize on the demand for high-performance electric trucks, while the F-150 Lightning, based on Ford’s popular F-150, aims for broad market appeal with its electric powertrain. The user’s statement suggests a close sales competition, prompting an examination of the actual figures.

2024 Sales Figures

For the full year of 2024, the Ford F-150 Lightning recorded sales of 33,510 units, making it one of the top-selling electric pickup trucks . This results in a sales gap of 19,516 units, with the F-150 Lightning significantly outperforming the Hummer EV.

Quarterly Sales Analysis

To provide a more granular view, quarterly sales data for 2024 further illustrate the disparity:

• Q3 2024: The F-150 Lightning sold 7,162 units, while the GMC Hummer EV (including both variants) sold 4,305 units . This quarter shows the Lightning maintaining a lead, with sales nearly double those of the Hummer EV.
• Q2 2024: The F-150 Lightning sold 7,902 units, while the GMC Hummer EV Pickup alone sold 2,929 units . Total Hummer EV sales, including the SUV, are not broken out for this quarter but are known to be lower than the Lightning’s total based on annual figures.

These quarterly figures reinforce that the F-150 Lightning consistently outsold the Hummer EV throughout 2024, with no period where the Hummer EV approached or surpassed the Lightning’s sales.

Sales Growth and Market Dynamics

While the Hummer EV did not nearly outsell the Lightning, its sales growth in 2024 was remarkable. The Hummer EV saw a 331% increase from 2023, when it sold 2,093 units, to 13,994 units in 2024 . This growth reflects strong demand and increased production capacity, particularly for the SUV variant. In comparison, the F-150 Lightning grew by 39% from 2023, indicating steady but less explosive growth from a larger base.

The Hummer EV’s growth rate, while impressive, started from a much smaller base, meaning it did not close the sales gap with the Lightning. For instance, a 331% increase from 2,093 units adds 11,901 units, still far below the Lightning’s 33,510 units. This highlights that while the Hummer EV is gaining traction, it remains behind the Lightning in total sales volume.

Comparison with Other Electric Pickups

For context, other electric pickup trucks in 2024 included the Tesla Cybertruck, with estimated sales between 24,300 and 38,965 units , which is closer to the F-150 Lightning’s figures but still does not surpass it in most estimates. The Hummer EV, at 13,994 units, lags behind both the Lightning and the Cybertruck, reinforcing that it is not nearly outselling the Lightning.

Summary Table of Key Sales Data

This table summarizes the sales performance, highlighting the significant gap and growth rates, with notes on quarterly figures where available.

Conclusion

Based on the 2024 sales data, the claim that the electric Hummer is almost outselling the F-150 Lightning is not supported. The Ford F-150 Lightning sold 33,510 units, more than twice the 13,994 units sold by the GMC Hummer EV (including both pickup and SUV). While the Hummer EV showed strong growth, particularly with a 331% increase from 2023, it started from a smaller base and did not approach the Lightning’s sales volume. Quarterly data further confirms the Lightning’s lead, with no period in 2024 where the Hummer EV nearly matched or outsold it.

Key Citations

• 2024 Electric Pickup Truck Sales Figures
• Ford F-150 Lightning Sales Figures for Q3 2024
• GMC Hummer EV Sales Figures for 2024
• GMC Hummer EV Pickup Sales Move Ahead Of Rivian R1T Q2 2024