🚗 What’s Open Now
- Officially launched at 4:20 p.m. on July 21, the two-level complex boasts a 3,800 sq ft indoor space, a 5,500 sq ft outdoor seating area, 80 V4 Superchargers (with expansion to 75–80 stalls) and dual 45-foot LED screens for drive-in movie experiences Eater LA.
- The design—by Stantec—is inspired by a ’50s diner meets space-age aesthetics, featuring sleek curved banquettes, neon lighting, and even spacecraft-style windows in the bathrooms SFGATE.
🍔 Food & Features
- Open 24/7, the diner offers classic comfort food—burgers, hot dogs, wings, chicken & waffles, milkshakes (served in Cybertruck-shaped boxes), with prices ranging roughly $4–$15 AInvest.
- Chef Eric Greenspan of New School American Cheese is helming the kitchen, with the dining experience pushed to be “epic” per Musk’s direction India Today.
- Interaction modes: Guests can order via Tesla’s touchscreen in-car, dine inside or from the drive-in, and enjoy two 30-minute films synchronized to vehicle audio during charging sessions .
- Robotics feature: A Tesla Optimus humanoid robot was spotted serving popcorn—one of several tech-forward touches .
🎙️ Musk’s Vision & Global Ambitions
- Elon Musk hailed the venue on X as “one of the coolest spots in LA,” suggesting it’s a potential model for future major city locations and long-distance Supercharger sites .
- He emphasized expansion “if our retro-futuristic diner turns out well” and teased venues at sites like Starbase, Texas, as well as cities like New York, Miami, Boston, and Washington D.C..
🎯 Why It Matters
- From charging to experience: The diner transforms EV charging from downtime into a destination, potentially enhancing Tesla’s brand appeal and customer loyalty India Today+2AInvest+2Eater LA+2.
- Revenue diversification: While food may not move the needle on Tesla’s P&L, the experiential and marketing value could be significant 特斯拉報導insideevs.com.
- Cultural cachet: Blending nostalgia, tech innovation, and fun, the venue appeals to car enthusiasts, foodies, tourists, and tech fans alike The Times of India.
🧭 What to Watch Next
- Performance metrics: Will queues remain long, and will throughput support profitability?
- Expansion rollout: Which new cities or Supercharger locations come next, and how quickly?
- Home-run or gimmick?: Critical reviews and operational success will determine if this becomes a lasting new business unit.
Bottom line: Tesla’s Hollywood diner is a bold fusion of retro style, futuristic tech, and EV charging—a living proof-of-concept that Musk hopes will redefine EV stops worldwide. If it catches on, the next “charging pit-stop” might just include a burger, a robot, and a movie.
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